InterContinental, Pudong, Shanghai : re-positioning to address a new challenge

• المؤلفون الرئيسيون: Xia, Yang, Chung, Sang Pok
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Case Study
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/99557; http://hdl.handle.net/10220/13549; http://www.asiacase.com/case/ntuAbcc/intercontinental.html
• المؤسسة: Nanyang Technological University

31 January 1999 marked a milestone for Inter-Continental, Pudong, Shanghai; the hotel was officially awarded five-star status by the National Tourism Administration of China in Beijing, putting the hotel in the same league as the selected few in Shanghai. Since Intercontinental Hotel's Group to...