InterContinental, Pudong, Shanghai : re-positioning to address a new challenge

31 January 1999 marked a milestone for Inter-Continental, Pudong, Shanghai; the hotel was officially awarded five-star status by the National Tourism Administration of China in Beijing, putting the hotel in the same league as the selected few in Shanghai. Since Intercontinental Hotel's Group to...

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Bibliographic Details
Main Authors: Xia, Yang, Chung, Sang Pok
Other Authors: Nanyang Business School
Format: Case Study
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/99557
http://hdl.handle.net/10220/13549
http://www.asiacase.com/case/ntuAbcc/intercontinental.html
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Institution: Nanyang Technological University
Language: English

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