InterContinental, Pudong, Shanghai : re-positioning to address a new challenge
31 January 1999 marked a milestone for Inter-Continental, Pudong, Shanghai; the hotel was officially awarded five-star status by the National Tourism Administration of China in Beijing, putting the hotel in the same league as the selected few in Shanghai. Since Intercontinental Hotel's Group to...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/99557 http://hdl.handle.net/10220/13549 http://www.asiacase.com/case/ntuAbcc/intercontinental.html |
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| Institution: | Nanyang Technological University |
| Language: | English |
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