Investigating factors influencing non-use and abandonment of microblogging services

This study explores the reason for non-usage and abandonment of microblogging. While previous studies mainly focused on individual behaviors associated with the use of social media, this research identifies why people do not use, or terminate their microblogging accounts. Studying the reasons for no...

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Bibliographic Details
Main Authors: Ilangovan, Kavita, Yang, Xiaotian, Guo, Yanru, Goh, Dion Hoe-Lian, Jiao, Shengnan
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2014
Subjects:
Online Access:https://hdl.handle.net/10356/79602
http://hdl.handle.net/10220/24009
http://www.dirf.org/jdim/v10i6.asp
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Institution: Nanyang Technological University
Language: English