Investigating factors influencing non-use and abandonment of microblogging services

• Main Authors: Ilangovan, Kavita, Yang, Xiaotian, Guo, Yanru, Goh, Dion Hoe-Lian, Jiao, Shengnan
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2014
• Subjects: DRNTU::Library and information science::Archives and records management::Digital preservation
• Online Access: https://hdl.handle.net/10356/79602; http://hdl.handle.net/10220/24009; http://www.dirf.org/jdim/v10i6.asp
• Institution: Nanyang Technological University

This study explores the reason for non-usage and abandonment of microblogging. While previous studies mainly focused on individual behaviors associated with the use of social media, this research identifies why people do not use, or terminate their microblogging accounts. Studying the reasons for no...