Rise & shine breakfast campaign

• Main Authors: Low, Hee Ann, Quek, Hui Ying, Tan, Wei Yuan, Ng, Wilson Kok Jung
• Other Authors: Shin Wonsun
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/79859; http://hdl.handle.net/10220/19461
• Institution: Nanyang Technological University

This paper presents a health communication campaign, Rise & Shine Breakfast Campaign, an initiative led by four final year students at the Nanyang Technological University Wee Kim Wee School of Communication and Information. The campaign aimed to get parents to prepare a healthy daily breakfast...