Analyzing Users’ Trust for Online Health Rumors
This paper analyzes users’ trust for online health rumors as a function of two factors: length and presence of image. Additionally, two types of rumors are studied: pipe-dream rumors that offer hope, and bogie rumors that instil fear. A total of 102 participants took part in a 2 (length: short or lo...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/80347 http://hdl.handle.net/10220/40494 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This paper analyzes users’ trust for online health rumors as a function of two factors: length and presence of image. Additionally, two types of rumors are studied: pipe-dream rumors that offer hope, and bogie rumors that instil fear. A total of 102 participants took part in a 2 (length: short or long) x 2 (presence of image: absent or present) x 2 (type: pipe-dream or bogie) within-participants experiment. A repeated-measures analysis of variance suggest that pipe-dream rumors are trusted when they are short and do not contain images whereas bogie rumors are trusted when they are long and contain images. |
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