Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management
We examine how two different underlying mechanisms of behavioral loyalty to a brand—attitudinal loyalty and habit—impact smartphone users’ privacy management when they browse personalized vs. non-personalized mobile websites. The online experimental study conducted with Amazon Mechanical Turk worker...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/80369 http://hdl.handle.net/10220/40474 |
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| Institution: | Nanyang Technological University |
| Language: | English |