Service Quality Appraisal: A Study of Interactions

Customer satisfaction or dissatisfaction is a direct response from the appraisal of service quality (SQ) attributes. The purpose of this study is to discuss and test for interactions in customers’ appraisal of SQ attributes. A theoretical framework was developed to identify the types of interactions...

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Bibliographic Details
Main Authors: Yuen, Kum Fai, Thai, Van Vinh
Other Authors: School of Civil and Environmental Engineering
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/80833
http://hdl.handle.net/10220/39024
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Institution: Nanyang Technological University
Language: English