Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore

The authors focus on the organ donation scene in Singapore and explore the range of marketing activities and responsibilities of the primary organ procurement agency in Singapore, the National Kidney Foundation. The authors examine Horton and Horton’s (1991) model of willingness to become a potentia...

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Main Authors: Williams, Jerome D., Lan, Luh Luh, Lwin, May Oo
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/80844
http://hdl.handle.net/10220/38897
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-808442020-03-07T12:15:49Z Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore Williams, Jerome D. Lan, Luh Luh Lwin, May Oo Wee Kim Wee School of Communication and Information Spiritual beliefs Organ donation Social marketing National Kidney Foundation Product knowledge Altruistic values The authors focus on the organ donation scene in Singapore and explore the range of marketing activities and responsibilities of the primary organ procurement agency in Singapore, the National Kidney Foundation. The authors examine Horton and Horton’s (1991) model of willingness to become a potential organ donor and apply it with modifications to a sample of 368 multiracial Singapore residents. The authors find that, in addition to altruistic values and product knowledge, spiritual beliefs surrounding organ donation have an impact on a person’s willingness to be a potential organ donor. The authors discuss implications for marketers and policymakers. Published version 2015-12-02T08:19:48Z 2019-12-06T14:00:11Z 2015-12-02T08:19:48Z 2019-12-06T14:00:11Z 2013 Journal Article Lwin, M. O., Williams, J. D., & Lan, L. L. (2002). Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore. Journal of Public Policy & Marketing, 21(1), 66-77. 0743-9156 https://hdl.handle.net/10356/80844 http://hdl.handle.net/10220/38897 10.1509/jppm.21.1.66.17613 en Journal of Public Policy & Marketing © 2002 American Marketing Association. This paper was published in Journal of Public Policy & Marketing and is made available as an electronic reprint (preprint) with permission of American Marketing Association. The published version is available at: [http://dx.doi.org/10.1509/jppm.21.1.66.17613]. One print or electronic copy may be made for personal use only. Systematic or multiple reproduction, distribution to multiple locations via electronic or other means, duplication of any material in this paper for a fee or for commercial purposes, or modification of the content of the paper is prohibited and is subject to penalties under law. 12 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic Spiritual beliefs
Organ donation
Social marketing
National Kidney Foundation
Product knowledge
Altruistic values
spellingShingle Spiritual beliefs
Organ donation
Social marketing
National Kidney Foundation
Product knowledge
Altruistic values
Williams, Jerome D.
Lan, Luh Luh
Lwin, May Oo
Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore
description The authors focus on the organ donation scene in Singapore and explore the range of marketing activities and responsibilities of the primary organ procurement agency in Singapore, the National Kidney Foundation. The authors examine Horton and Horton’s (1991) model of willingness to become a potential organ donor and apply it with modifications to a sample of 368 multiracial Singapore residents. The authors find that, in addition to altruistic values and product knowledge, spiritual beliefs surrounding organ donation have an impact on a person’s willingness to be a potential organ donor. The authors discuss implications for marketers and policymakers.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Williams, Jerome D.
Lan, Luh Luh
Lwin, May Oo
format Article
author Williams, Jerome D.
Lan, Luh Luh
Lwin, May Oo
author_sort Williams, Jerome D.
title Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore
title_short Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore
title_full Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore
title_fullStr Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore
title_full_unstemmed Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore
title_sort social marketing initiatives: national kidney foundation’s organ donation programs in singapore
publishDate 2015
url https://hdl.handle.net/10356/80844
http://hdl.handle.net/10220/38897
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