Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore

The authors focus on the organ donation scene in Singapore and explore the range of marketing activities and responsibilities of the primary organ procurement agency in Singapore, the National Kidney Foundation. The authors examine Horton and Horton’s (1991) model of willingness to become a potentia...

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Bibliographic Details
Main Authors: Williams, Jerome D., Lan, Luh Luh, Lwin, May Oo
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/80844
http://hdl.handle.net/10220/38897
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Institution: Nanyang Technological University
Language: English

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