Investigating Factors Influencing Consumer Willingness to Buy GM Food and Nano-food

• المؤلفون الرئيسيون: Yue, Chengyan, Zhao, Shuoli, Cummings, Christopher, Kuzma, Jennifer
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication; DRNTU::Engineering::Bioengineering; DRNTU::Business::Advertising::Consumer education; DRNTU::Engineering::Nanotechnology
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/80850; http://hdl.handle.net/10220/38883

Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using...