Investigating Factors Influencing Consumer Willingness to Buy GM Food and Nano-food

• Main Authors: Yue, Chengyan, Zhao, Shuoli, Cummings, Christopher, Kuzma, Jennifer
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Promotional communication; DRNTU::Engineering::Bioengineering; DRNTU::Business::Advertising::Consumer education; DRNTU::Engineering::Nanotechnology
• Online Access: https://hdl.handle.net/10356/80850; http://hdl.handle.net/10220/38883
• Institution: Nanyang Technological University

Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using...