Designing for results : website as an effective marketing tool for academic programmes.

Designing for results : website as an effective marketing tool for academic programmes.

This paper looks at the redesign of the School of Communication and Information - Master of Mass Communication programme web site, from conception to completion. Underpinned by a user-centred design framework, the redesign effort focused on improving the site's ease of use, aesthetic appeal and...

Full description

Saved in:
Bibliographic Details
Main Author: Low, Natasha Puay Kuan.
Other Authors: Choi, Alfred Siu Kay
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/1596
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University

Internet

http://hdl.handle.net/10356/1596

Similar Items