Marketing communication role of corporate websites of Singapore small and medium enterprises.

Marketing communication role of corporate websites of Singapore small and medium enterprises.

Ascertain the marketing communication role of common local SMEs’ websites, find out the marketing communication usability of these websites, and provide an explanatory model for deciding whether to introduce or further develop website.

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Bibliographic Details
Main Author: Lin, Xiaodong.
Other Authors: Lee, Wai Peng
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Marketing::Internet
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/1578
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Institution: Nanyang Technological University

Internet

http://hdl.handle.net/10356/1578

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