Marketing communication role of corporate websites of Singapore small and medium enterprises.

• Main Author: Lin, Xiaodong.
• Other Authors: Lee, Wai Peng
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Internet; DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1578
• Institution: Nanyang Technological University

Ascertain the marketing communication role of common local SMEs’ websites, find out the marketing communication usability of these websites, and provide an explanatory model for deciding whether to introduce or further develop website.