Marketing communication role of corporate websites of Singapore small and medium enterprises.

Ascertain the marketing communication role of common local SMEs’ websites, find out the marketing communication usability of these websites, and provide an explanatory model for deciding whether to introduce or further develop website.

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Bibliographic Details
Main Author:	Lin, Xiaodong.
Other Authors:	Lee, Wai Peng
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Internet DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/1578
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1578
record_format	dspace
spelling	sg-ntu-dr.10356-15782019-12-10T12:52:04Z Marketing communication role of corporate websites of Singapore small and medium enterprises. Lin, Xiaodong. Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Internet DRNTU::Social sciences::Communication::Promotional communication Ascertain the marketing communication role of common local SMEs’ websites, find out the marketing communication usability of these websites, and provide an explanatory model for deciding whether to introduce or further develop website. Master of Mass Communication 2008-09-10T08:34:28Z 2008-09-10T08:34:28Z 2004 2004 Thesis http://hdl.handle.net/10356/1578 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Marketing::Internet DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Business::Marketing::Internet DRNTU::Social sciences::Communication::Promotional communication Lin, Xiaodong. Marketing communication role of corporate websites of Singapore small and medium enterprises.
description	Ascertain the marketing communication role of common local SMEs’ websites, find out the marketing communication usability of these websites, and provide an explanatory model for deciding whether to introduce or further develop website.
author2	Lee, Wai Peng
author_facet	Lee, Wai Peng Lin, Xiaodong.
format	Theses and Dissertations
author	Lin, Xiaodong.
author_sort	Lin, Xiaodong.
title	Marketing communication role of corporate websites of Singapore small and medium enterprises.
title_short	Marketing communication role of corporate websites of Singapore small and medium enterprises.
title_full	Marketing communication role of corporate websites of Singapore small and medium enterprises.
title_fullStr	Marketing communication role of corporate websites of Singapore small and medium enterprises.
title_full_unstemmed	Marketing communication role of corporate websites of Singapore small and medium enterprises.
title_sort	marketing communication role of corporate websites of singapore small and medium enterprises.
publishDate	2008
url	http://hdl.handle.net/10356/1578
_version_	1681044488250720256

Marketing communication role of corporate websites of Singapore small and medium enterprises.

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