Marketing communication role of corporate websites of Singapore small and medium enterprises.
Ascertain the marketing communication role of common local SMEs’ websites, find out the marketing communication usability of these websites, and provide an explanatory model for deciding whether to introduce or further develop website.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1578 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |