Experience a fashion branch website.
Fashion brand website has been an instrumental and powerful medium because it has a significant impact on long-term profits in brand equity enhancement. As part of the user-centered approach toward website development, this paper takes the online brand experience perspective focusing on usability, c...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Theses and Dissertations |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/1600 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |