Experience a fashion branch website.

Experience a fashion branch website.

Fashion brand website has been an instrumental and powerful medium because it has a significant impact on long-term profits in brand equity enhancement. As part of the user-centered approach toward website development, this paper takes the online brand experience perspective focusing on usability, c...

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Main Author: Lu, Liwen.
Other Authors: Lee, Jae-Shin
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Marketing::Internet
Online Access:http://hdl.handle.net/10356/1600
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1600
record_format dspace
spelling sg-ntu-dr.10356-16002019-12-10T14:42:17Z Experience a fashion branch website. Lu, Liwen. Lee, Jae-Shin Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Internet Fashion brand website has been an instrumental and powerful medium because it has a significant impact on long-term profits in brand equity enhancement. As part of the user-centered approach toward website development, this paper takes the online brand experience perspective focusing on usability, content and visual appearance - three determinants of Web interface design. Based on previous research, the author employed eight dimensions and 35 tools of the interactivity concept related to fashion brand websites and examined their current status with two approaches. ​Master of Mass Communication 2008-09-10T08:34:38Z 2008-09-10T08:34:38Z 2005 2005 Thesis http://hdl.handle.net/10356/1600 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Business::Marketing::Internet
spellingShingle DRNTU::Business::Marketing::Internet
Lu, Liwen.
Experience a fashion branch website.
description Fashion brand website has been an instrumental and powerful medium because it has a significant impact on long-term profits in brand equity enhancement. As part of the user-centered approach toward website development, this paper takes the online brand experience perspective focusing on usability, content and visual appearance - three determinants of Web interface design. Based on previous research, the author employed eight dimensions and 35 tools of the interactivity concept related to fashion brand websites and examined their current status with two approaches.
author2 Lee, Jae-Shin
author_facet Lee, Jae-Shin
Lu, Liwen.
format Theses and Dissertations
author Lu, Liwen.
author_sort Lu, Liwen.
title Experience a fashion branch website.
title_short Experience a fashion branch website.
title_full Experience a fashion branch website.
title_fullStr Experience a fashion branch website.
title_full_unstemmed Experience a fashion branch website.
title_sort experience a fashion branch website.
publishDate 2008
url http://hdl.handle.net/10356/1600
_version_ 1681043454082154496

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