Experience a fashion branch website.
Fashion brand website has been an instrumental and powerful medium because it has a significant impact on long-term profits in brand equity enhancement. As part of the user-centered approach toward website development, this paper takes the online brand experience perspective focusing on usability, c...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1600 |
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| Institution: | Nanyang Technological University |
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