Designing for results : website as an effective marketing tool for academic programmes.

This paper looks at the redesign of the School of Communication and Information - Master of Mass Communication programme web site, from conception to completion. Underpinned by a user-centred design framework, the redesign effort focused on improving the site's ease of use, aesthetic appeal and...

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Bibliographic Details
Main Author:	Low, Natasha Puay Kuan.
Other Authors:	Choi, Alfred Siu Kay
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/1596
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1596
record_format	dspace
spelling	sg-ntu-dr.10356-15962019-12-10T12:41:54Z Designing for results : website as an effective marketing tool for academic programmes. Low, Natasha Puay Kuan. Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication DRNTU::Business::Advertising This paper looks at the redesign of the School of Communication and Information - Master of Mass Communication programme web site, from conception to completion. Underpinned by a user-centred design framework, the redesign effort focused on improving the site's ease of use, aesthetic appeal and branding, which will serve the target audience, primarily made up of current and prospective students. Master of Mass Communication 2008-09-10T08:34:36Z 2008-09-10T08:34:36Z 2006 2006 Thesis http://hdl.handle.net/10356/1596 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication DRNTU::Business::Advertising
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication DRNTU::Business::Advertising Low, Natasha Puay Kuan. Designing for results : website as an effective marketing tool for academic programmes.
description	This paper looks at the redesign of the School of Communication and Information - Master of Mass Communication programme web site, from conception to completion. Underpinned by a user-centred design framework, the redesign effort focused on improving the site's ease of use, aesthetic appeal and branding, which will serve the target audience, primarily made up of current and prospective students.
author2	Choi, Alfred Siu Kay
author_facet	Choi, Alfred Siu Kay Low, Natasha Puay Kuan.
format	Theses and Dissertations
author	Low, Natasha Puay Kuan.
author_sort	Low, Natasha Puay Kuan.
title	Designing for results : website as an effective marketing tool for academic programmes.
title_short	Designing for results : website as an effective marketing tool for academic programmes.
title_full	Designing for results : website as an effective marketing tool for academic programmes.
title_fullStr	Designing for results : website as an effective marketing tool for academic programmes.
title_full_unstemmed	Designing for results : website as an effective marketing tool for academic programmes.
title_sort	designing for results : website as an effective marketing tool for academic programmes.
publishDate	2008
url	http://hdl.handle.net/10356/1596
_version_	1681042949368971264

Designing for results : website as an effective marketing tool for academic programmes.

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