Can recyclable packaging enhance consumers’ willingness to buy? The mediating role of corporate social responsibility perception

• المؤلف الرئيسي: SHI, Haifeng
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2024
• الموضوعات: Recyclable Packaging; Consumer Behavior; Perception of Corporate Social Responsibility; Environmental Attitudes; Business and Corporate Communications; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/etd_coll/580; https://ink.library.smu.edu.sg/context/etd_coll/article/1578/viewcontent/GPBA_AY2016_DBA_Shi_Haifeng.pdf

The usage of recyclable packaging is a manifestation of corporate social responsibility and conforms to the trend of green and sustainable development. In recent years, with the rapid growth of the environmental awareness, consumers tend to choose more environmentally friendly and recyclable package...