Analyzing the intention-behavior gap on recycling delivery packaging

Purpose – This study merged the Theory of Planned Behavior (TPB) with the Norm Activation Model (NAM) and examined the gap between consumer intention and behavior for product delivery packaging recyclability through the factors that affect it. Design/methodology/approach – The gap between recycling...

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Bibliographic Details
Main Authors: Ang, Stephanie Dianne C., Chua, Jenevieve Kimberly C., Espineli, Franz Jerico S., Yu, Kairin Nicole N.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdb_manorg/18
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1018&context=etdb_manorg
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Institution: De La Salle University
Language: English