Analyzing the intention-behavior gap on recycling delivery packaging

• Main Authors: Ang, Stephanie Dianne C., Chua, Jenevieve Kimberly C., Espineli, Franz Jerico S., Yu, Kairin Nicole N.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer behavior; Packaging waste; Recycling (Waste, etc.); Business Law, Public Responsibility, and Ethics
• Online Access: https://animorepository.dlsu.edu.ph/etdb_manorg/18; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1018&context=etdb_manorg
• Institution: De La Salle University

Purpose – This study merged the Theory of Planned Behavior (TPB) with the Norm Activation Model (NAM) and examined the gap between consumer intention and behavior for product delivery packaging recyclability through the factors that affect it. Design/methodology/approach – The gap between recycling...