Can recyclable packaging enhance consumers’ willingness to buy? The mediating role of corporate social responsibility perception

Can recyclable packaging enhance consumers’ willingness to buy? The mediating role of corporate social responsibility perception

The usage of recyclable packaging is a manifestation of corporate social responsibility and conforms to the trend of green and sustainable development. In recent years, with the rapid growth of the environmental awareness, consumers tend to choose more environmentally friendly and recyclable package...

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書目詳細資料
主要作者:	SHI, Haifeng
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2024
主題:	Recyclable Packaging Consumer Behavior Perception of Corporate Social Responsibility Environmental Attitudes Business and Corporate Communications Marketing
在線閱讀:	https://ink.library.smu.edu.sg/etd_coll/580 https://ink.library.smu.edu.sg/context/etd_coll/article/1578/viewcontent/GPBA_AY2016_DBA_Shi_Haifeng.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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