Can recyclable packaging enhance consumers’ willingness to buy? The mediating role of corporate social responsibility perception
The usage of recyclable packaging is a manifestation of corporate social responsibility and conforms to the trend of green and sustainable development. In recent years, with the rapid growth of the environmental awareness, consumers tend to choose more environmentally friendly and recyclable package...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/580 https://ink.library.smu.edu.sg/context/etd_coll/article/1578/viewcontent/GPBA_AY2016_DBA_Shi_Haifeng.pdf |
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| Institution: | Singapore Management University |
| Language: | English |