Exploratory study of gift-giving behaviour : a cross culture perspective
This research paper investigates the differences birthday gift-giving behaviour between Singaporeans and Caucasians, concentrating on the differences in their view of the significance of birthday, the presentation of birthday gifts, money as a birthday gift and gift-returning practices. The purpose...
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2008
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| Online Access: | http://hdl.handle.net/10356/8228 |
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sg-ntu-dr.10356-82282023-05-19T07:23:12Z Exploratory study of gift-giving behaviour : a cross culture perspective Heng, Pey Wee Lee, Sau Yeng Wai, Marilyn Sweet Fei Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business This research paper investigates the differences birthday gift-giving behaviour between Singaporeans and Caucasians, concentrating on the differences in their view of the significance of birthday, the presentation of birthday gifts, money as a birthday gift and gift-returning practices. The purpose is to find out how big a role traditional culture plays in forming our birthday gift-giving behaviour. 2008-09-24T07:18:49Z 2008-09-24T07:18:49Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/8228 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
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NTU Library |
| continent |
Asia |
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Singapore Singapore |
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NTU Library |
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DR-NTU |
| topic |
DRNTU::Business |
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DRNTU::Business Heng, Pey Wee Lee, Sau Yeng Wai, Marilyn Sweet Fei Exploratory study of gift-giving behaviour : a cross culture perspective |
| description |
This research paper investigates the differences birthday gift-giving behaviour between Singaporeans and Caucasians, concentrating on the differences in their view of the significance of birthday, the presentation of birthday gifts, money as a birthday gift and gift-returning practices. The purpose is to find out how big a role traditional culture plays in forming our birthday gift-giving behaviour. |
| author2 |
Low, Peter Issac Siow Siam |
| author_facet |
Low, Peter Issac Siow Siam Heng, Pey Wee Lee, Sau Yeng Wai, Marilyn Sweet Fei |
| format |
Final Year Project |
| author |
Heng, Pey Wee Lee, Sau Yeng Wai, Marilyn Sweet Fei |
| author_sort |
Heng, Pey Wee |
| title |
Exploratory study of gift-giving behaviour : a cross culture perspective |
| title_short |
Exploratory study of gift-giving behaviour : a cross culture perspective |
| title_full |
Exploratory study of gift-giving behaviour : a cross culture perspective |
| title_fullStr |
Exploratory study of gift-giving behaviour : a cross culture perspective |
| title_full_unstemmed |
Exploratory study of gift-giving behaviour : a cross culture perspective |
| title_sort |
exploratory study of gift-giving behaviour : a cross culture perspective |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8228 |
| _version_ |
1772827648609746944 |