Exploratory study of gift-giving behaviour : a cross culture perspective

This research paper investigates the differences birthday gift-giving behaviour between Singaporeans and Caucasians, concentrating on the differences in their view of the significance of birthday, the presentation of birthday gifts, money as a birthday gift and gift-returning practices. The purpose...

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Bibliographic Details
Main Authors: Heng, Pey Wee, Lee, Sau Yeng, Wai, Marilyn Sweet Fei
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8228
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Institution: Nanyang Technological University

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