Exploratory study of gift-giving behaviour : a cross culture perspective
This research paper investigates the differences birthday gift-giving behaviour between Singaporeans and Caucasians, concentrating on the differences in their view of the significance of birthday, the presentation of birthday gifts, money as a birthday gift and gift-returning practices. The purpose...
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Main Authors: | Heng, Pey Wee, Lee, Sau Yeng, Wai, Marilyn Sweet Fei |
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Other Authors: | Low, Peter Issac Siow Siam |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8228 |
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Institution: | Nanyang Technological University |
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