Study of the Singapore toiletries market : Procter & Gamble
This study seeks to aid manufacturers and marketers alike in meeting, and possibly exceeding, the demands that local female consumers may have on three essential types of toiletries, namely, shampoo, body wash as well as toothpaste. The manufacturer is focus is Procter and Gamble.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8328 |
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| Institution: | Nanyang Technological University |
| Summary: | This study seeks to aid manufacturers and marketers alike in meeting, and possibly exceeding, the demands that local female consumers may have on three essential types of toiletries, namely, shampoo, body wash as well as toothpaste. The manufacturer is focus is Procter and Gamble. |
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