Online buyer behaviour : a literature review.
With an emerging growth in e-commerce activities, there has been a resurgence of research work in the field of online buyer behaviour in recent years. Our goal is to (1) explore online consumer navigation behaviour, specifically how do they retrieve and process information in online environments and...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8335 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| id |
sg-ntu-dr.10356-8335 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-83352023-05-19T05:41:40Z Online buyer behaviour : a literature review. Chong, Irene. Tan, Celine Lean Zhi. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Marketing::Consumer behavior With an emerging growth in e-commerce activities, there has been a resurgence of research work in the field of online buyer behaviour in recent years. Our goal is to (1) explore online consumer navigation behaviour, specifically how do they retrieve and process information in online environments and (2) examine which determinants influence online search behaviour. 2008-09-24T07:19:58Z 2008-09-24T07:19:58Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8335 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Chong, Irene. Tan, Celine Lean Zhi. Online buyer behaviour : a literature review. |
| description |
With an emerging growth in e-commerce activities, there has been a resurgence of research work in the field of online buyer behaviour in recent years. Our goal is to (1) explore online consumer navigation behaviour, specifically how do they retrieve and process information in online environments and (2) examine which determinants influence online search behaviour. |
| author2 |
Sangwan, Sunanda |
| author_facet |
Sangwan, Sunanda Chong, Irene. Tan, Celine Lean Zhi. |
| format |
Final Year Project |
| author |
Chong, Irene. Tan, Celine Lean Zhi. |
| author_sort |
Chong, Irene. |
| title |
Online buyer behaviour : a literature review. |
| title_short |
Online buyer behaviour : a literature review. |
| title_full |
Online buyer behaviour : a literature review. |
| title_fullStr |
Online buyer behaviour : a literature review. |
| title_full_unstemmed |
Online buyer behaviour : a literature review. |
| title_sort |
online buyer behaviour : a literature review. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8335 |
| _version_ |
1770565769959047168 |