“I” make you risk-averse: The effect of first-person pronoun use in a lottery choice experiment

Does repeated exposure to the first-person pronoun “I” influence people’s attitudes toward risk? In a lottery-choice experiment, I directly manipulate the use of the pronoun “I” in two treatment conditions: “I,” in which the pronoun is included, and “No I,” in which it is omitted. I find that subjec...

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Bibliographic Details
Main Author: He, Tai-Sen
Other Authors: School of Humanities and Social Sciences
Format: Article
Language:English
Published: 2017
Subjects:
Online Access:https://hdl.handle.net/10356/83461
http://hdl.handle.net/10220/42615
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Institution: Nanyang Technological University
Language: English
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