The technology acceptance model and SMS usage in Singapore.

The technology acceptance model and SMS usage in Singapore.

This study seeks to examine the various factors affecting post adopters’ usage decisions of SMS applications. We postulate that independent constructs affect post adopters’ usage decisions mainly through intention to continue usage, which would consequently affect extent of usage (actual usage). By...

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Main Authors: Song, Yeow Chung., Ong, Rui Menn., Toh, Siew Keong.
Other Authors: Tung, Lai Lai
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Information technology
Online Access:http://hdl.handle.net/10356/8365
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8365
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spelling sg-ntu-dr.10356-83652023-05-19T06:24:04Z The technology acceptance model and SMS usage in Singapore. Song, Yeow Chung. Ong, Rui Menn. Toh, Siew Keong. Tung, Lai Lai Nanyang Business School DRNTU::Business::Information technology This study seeks to examine the various factors affecting post adopters’ usage decisions of SMS applications. We postulate that independent constructs affect post adopters’ usage decisions mainly through intention to continue usage, which would consequently affect extent of usage (actual usage). By integrating multi-disciplinary theories such as Technology Acceptance Model, Rogers’ Innovation Diffusion Theory and Social Identity Theory, we propose and empirically validate a research model. 2008-09-24T07:20:17Z 2008-09-24T07:20:17Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8365 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Information technology
spellingShingle DRNTU::Business::Information technology
Song, Yeow Chung.
Ong, Rui Menn.
Toh, Siew Keong.
The technology acceptance model and SMS usage in Singapore.
description This study seeks to examine the various factors affecting post adopters’ usage decisions of SMS applications. We postulate that independent constructs affect post adopters’ usage decisions mainly through intention to continue usage, which would consequently affect extent of usage (actual usage). By integrating multi-disciplinary theories such as Technology Acceptance Model, Rogers’ Innovation Diffusion Theory and Social Identity Theory, we propose and empirically validate a research model.
author2 Tung, Lai Lai
author_facet Tung, Lai Lai
Song, Yeow Chung.
Ong, Rui Menn.
Toh, Siew Keong.
format Final Year Project
author Song, Yeow Chung.
Ong, Rui Menn.
Toh, Siew Keong.
author_sort Song, Yeow Chung.
title The technology acceptance model and SMS usage in Singapore.
title_short The technology acceptance model and SMS usage in Singapore.
title_full The technology acceptance model and SMS usage in Singapore.
title_fullStr The technology acceptance model and SMS usage in Singapore.
title_full_unstemmed The technology acceptance model and SMS usage in Singapore.
title_sort technology acceptance model and sms usage in singapore.
publishDate 2008
url http://hdl.handle.net/10356/8365
_version_ 1770565179779579904

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