The technology acceptance model and SMS usage in Singapore.

• Main Authors: Song, Yeow Chung., Ong, Rui Menn., Toh, Siew Keong.
• Other Authors: Tung, Lai Lai
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology
• Online Access: http://hdl.handle.net/10356/8365
• Institution: Nanyang Technological University

This study seeks to examine the various factors affecting post adopters’ usage decisions of SMS applications. We postulate that independent constructs affect post adopters’ usage decisions mainly through intention to continue usage, which would consequently affect extent of usage (actual usage). By...