Exploratory study on in-home buyer behaviour.

This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network.

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Bibliographic Details
Main Authors:	Chao, Jang Ting., Cheong, Adeline Wei Leng., Tan, Cindy.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8372
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-83722023-05-19T06:16:17Z Exploratory study on in-home buyer behaviour. Chao, Jang Ting. Cheong, Adeline Wei Leng. Tan, Cindy. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network. 2008-09-24T07:20:21Z 2008-09-24T07:20:21Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8372 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chao, Jang Ting. Cheong, Adeline Wei Leng. Tan, Cindy. Exploratory study on in-home buyer behaviour.
description	This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network.
author2	Low, Peter Issac Siow Siam
author_facet	Low, Peter Issac Siow Siam Chao, Jang Ting. Cheong, Adeline Wei Leng. Tan, Cindy.
format	Final Year Project
author	Chao, Jang Ting. Cheong, Adeline Wei Leng. Tan, Cindy.
author_sort	Chao, Jang Ting.
title	Exploratory study on in-home buyer behaviour.
title_short	Exploratory study on in-home buyer behaviour.
title_full	Exploratory study on in-home buyer behaviour.
title_fullStr	Exploratory study on in-home buyer behaviour.
title_full_unstemmed	Exploratory study on in-home buyer behaviour.
title_sort	exploratory study on in-home buyer behaviour.
publishDate	2008
url	http://hdl.handle.net/10356/8372
_version_	1770564922721173504

Exploratory study on in-home buyer behaviour.

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