Exploratory study on in-home buyer behaviour.

• Main Authors: Chao, Jang Ting., Cheong, Adeline Wei Leng., Tan, Cindy.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8372
• Institution: Nanyang Technological University

This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network.