Exploratory study on in-home buyer behaviour.

• Main Authors: Chao, Jang Ting., Cheong, Adeline Wei Leng., Tan, Cindy.
• 其他作者: Low, Peter Issac Siow Siam
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/8372

This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network.