Case study on One.99 shop.
This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry.
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2008
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| Online Access: | http://hdl.handle.net/10356/8378 |
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sg-ntu-dr.10356-83782023-05-19T05:44:59Z Case study on One.99 shop. Chan, Kwai Seng. Koh, Wan Ling. Tay, Peggy. Xia, Yang Nanyang Business School DRNTU::Business::Industries and labor This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry. 2008-09-24T07:20:25Z 2008-09-24T07:20:25Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8378 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Chan, Kwai Seng. Koh, Wan Ling. Tay, Peggy. Case study on One.99 shop. |
| description |
This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry. |
| author2 |
Xia, Yang |
| author_facet |
Xia, Yang Chan, Kwai Seng. Koh, Wan Ling. Tay, Peggy. |
| format |
Final Year Project |
| author |
Chan, Kwai Seng. Koh, Wan Ling. Tay, Peggy. |
| author_sort |
Chan, Kwai Seng. |
| title |
Case study on One.99 shop. |
| title_short |
Case study on One.99 shop. |
| title_full |
Case study on One.99 shop. |
| title_fullStr |
Case study on One.99 shop. |
| title_full_unstemmed |
Case study on One.99 shop. |
| title_sort |
case study on one.99 shop. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8378 |
| _version_ |
1770566398386372608 |