Exploratory research on the entry and competitive strategies of medium and large retailers in Singapore

• Main Authors: Chai, Kah Woon, Ng, Siow Hwee, Wang, Mei Xian
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Strategy
• Online Access: http://hdl.handle.net/10356/8424
• Institution: Nanyang Technological University

The project explores the entry mode and competitive strategies adopted by major medium and large retailers in Singapore in response to the ever-changing retail environment.