Listening : how hard is it? (A study on listening habits of men and women)

• Main Authors: Lim, Wei Yong, Poh, Phyllis Min Li, Tan, Adeline Junhan
• Other Authors: Goby, Priscilla Valerie
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/8439
• Institution: Nanyang Technological University

This Applied Research Projects investigates the nature of listening barriers of men and women, in contetx of radio advertisements, through the administration of a listening recall test.