Impact of cost-benefit knowledge and product type on inaction inertia

The purpose of this study is to better understand the phenomenon of inaction inertia, the unwillingness to take up an offer after missing a previous greater offer. We investigated whether inaction inertia was influenced by product type and level of cost-benefit knowledge.

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Bibliographic Details
Main Authors:	Tan, Eng Keat, Tam, Yoon Hui, Vishnu Varathan
Other Authors:	Tan, Hun Tong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8453
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-84532023-05-19T05:44:54Z Impact of cost-benefit knowledge and product type on inaction inertia Tan, Eng Keat Tam, Yoon Hui Vishnu Varathan Tan, Hun Tong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of this study is to better understand the phenomenon of inaction inertia, the unwillingness to take up an offer after missing a previous greater offer. We investigated whether inaction inertia was influenced by product type and level of cost-benefit knowledge. 2008-09-24T07:21:29Z 2008-09-24T07:21:29Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8453 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Tan, Eng Keat Tam, Yoon Hui Vishnu Varathan Impact of cost-benefit knowledge and product type on inaction inertia
description	The purpose of this study is to better understand the phenomenon of inaction inertia, the unwillingness to take up an offer after missing a previous greater offer. We investigated whether inaction inertia was influenced by product type and level of cost-benefit knowledge.
author2	Tan, Hun Tong
author_facet	Tan, Hun Tong Tan, Eng Keat Tam, Yoon Hui Vishnu Varathan
format	Final Year Project
author	Tan, Eng Keat Tam, Yoon Hui Vishnu Varathan
author_sort	Tan, Eng Keat
title	Impact of cost-benefit knowledge and product type on inaction inertia
title_short	Impact of cost-benefit knowledge and product type on inaction inertia
title_full	Impact of cost-benefit knowledge and product type on inaction inertia
title_fullStr	Impact of cost-benefit knowledge and product type on inaction inertia
title_full_unstemmed	Impact of cost-benefit knowledge and product type on inaction inertia
title_sort	impact of cost-benefit knowledge and product type on inaction inertia
publishDate	2008
url	http://hdl.handle.net/10356/8453
_version_	1770563743272402944

Impact of cost-benefit knowledge and product type on inaction inertia

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