How internet strategies evolve and the factors that drive change : lessons learnt from Asian case studies.

• Main Authors: Ong, Desmond Sern Seon., Goh, George Eng Tuck., Kong, Fern Chiang.
• Other Authors: Sethi, Vijay
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology
• Online Access: http://hdl.handle.net/10356/8457
• Institution: Nanyang Technological University

This report highlights two local Internet ventures’ major developments and how they evolve in the Asian E-commerce landscape. It also offers a deep analysis of factors that affect the mediocre success of E-commerce in Asia and the recent trends in the E-commerce industry both globally and in Asia.