Bridging the gap between academia and practice : a series of articles for practitioners.

This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners.

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Bibliographic Details
Main Authors:	Chew, Wee Ling., Ow, Chui Leng., Tan, Wen Hui.
Other Authors:	Marshall, Roger
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General
Online Access:	http://hdl.handle.net/10356/8461
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8461
record_format	dspace
spelling	sg-ntu-dr.10356-84612023-05-19T06:24:04Z Bridging the gap between academia and practice : a series of articles for practitioners. Chew, Wee Ling. Ow, Chui Leng. Tan, Wen Hui. Marshall, Roger Nanyang Business School DRNTU::Business::General This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners. 2008-09-24T07:21:34Z 2008-09-24T07:21:34Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8461 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General
spellingShingle	DRNTU::Business::General Chew, Wee Ling. Ow, Chui Leng. Tan, Wen Hui. Bridging the gap between academia and practice : a series of articles for practitioners.
description	This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners.
author2	Marshall, Roger
author_facet	Marshall, Roger Chew, Wee Ling. Ow, Chui Leng. Tan, Wen Hui.
format	Final Year Project
author	Chew, Wee Ling. Ow, Chui Leng. Tan, Wen Hui.
author_sort	Chew, Wee Ling.
title	Bridging the gap between academia and practice : a series of articles for practitioners.
title_short	Bridging the gap between academia and practice : a series of articles for practitioners.
title_full	Bridging the gap between academia and practice : a series of articles for practitioners.
title_fullStr	Bridging the gap between academia and practice : a series of articles for practitioners.
title_full_unstemmed	Bridging the gap between academia and practice : a series of articles for practitioners.
title_sort	bridging the gap between academia and practice : a series of articles for practitioners.
publishDate	2008
url	http://hdl.handle.net/10356/8461
_version_	1770567125327413248

Bridging the gap between academia and practice : a series of articles for practitioners.

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