Bridging the gap between academia and practice : a series of articles for practitioners.

• Main Authors: Chew, Wee Ling., Ow, Chui Leng., Tan, Wen Hui.
• Other Authors: Marshall, Roger
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/8461
• Institution: Nanyang Technological University

This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners.