Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources

Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources

Purpose: Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing respondent participation and escalating costs of data collection while at the same time seeking to increase the ma...

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Bibliographic Details
Main Authors: BENOIT, Sabine, KLOSE, Sonja, WIRTZ, Jochen, ANDREASSEN, Tor Wallin, KEININGHAS, Timothy L.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Research
Service
Data
Data capture
Management
Management Sciences and Quantitative Methods
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7574
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8573/viewcontent/BridgeGap_Resources_av_cc_by_nc.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7574
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8573/viewcontent/BridgeGap_Resources_av_cc_by_nc.pdf

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