Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources

• Main Authors: BENOIT, Sabine, KLOSE, Sonja, WIRTZ, Jochen, ANDREASSEN, Tor Wallin, KEININGHAS, Timothy L.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Research; Service; Data; Data capture; Management; Management Sciences and Quantitative Methods; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7574; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8573/viewcontent/BridgeGap_Resources_av_cc_by_nc.pdf
• Institution: Singapore Management University

Purpose: Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing respondent participation and escalating costs of data collection while at the same time seeking to increase the ma...