Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources

Purpose: Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing respondent participation and escalating costs of data collection while at the same time seeking to increase the ma...

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Main Authors: BENOIT, Sabine, KLOSE, Sonja, WIRTZ, Jochen, ANDREASSEN, Tor Wallin, KEININGHAS, Timothy L.
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Language:English
Published: Institutional Knowledge at Singapore Management University 2019
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7574
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8573/viewcontent/BridgeGap_Resources_av_cc_by_nc.pdf
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spelling sg-smu-ink.lkcsb_research-85732024-09-23T07:30:26Z Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources BENOIT, Sabine KLOSE, Sonja WIRTZ, Jochen ANDREASSEN, Tor Wallin KEININGHAS, Timothy L. Purpose: Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing respondent participation and escalating costs of data collection while at the same time seeking to increase the managerial relevance of their research. The purpose of this paper is to provide a framework on how, managers and academics can collaborate better to leverage each other's resources. Design/methodology/approach: This research synthesizes the academic and the managerial literature on the realities and priorities of practitioners and academics with regard to data. Based on the literature, reflections from the world's leading service research centers, and the authors' own experiences, the authors develop recommendations on how to collaborate in research. Findings: Four dimensions of different data realities and priorities were identified: research problem, research resources, research process and research outcome. In total, 26 recommendations are presented that aim to equip academics to leverage the potential of corporate data for research purposes and to help managers to leverage research results for their business. Research limitations/implications: This paper argues that both practitioners and academics have a lot to gain from collaborating by exchanging corporate data for scientific approaches and insights. However, the gap between different realities and priorities needs to be bridged when doing so. The paper first identifies data realities and priorities and then develops recommendations on how to best collaborate given these differences. Practical implications: This research has the potential to contribute to managerial practice by informing academics on how to better collaborate with the managerial world and thereby facilitate collaboration and the dissemination of academic research for the benefit of both parties. Originality/value Whereas the previous literature has primarily examined practitioner-academic collaboration in general, this study is the first to focus specifically on the aspects related to sharing corporate data and to elaborate on academic and corporate objectives with regard to data and insights. 2019-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/7574 info:doi/10.1108/JOSM-05-2019-0158 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8573/viewcontent/BridgeGap_Resources_av_cc_by_nc.pdf http://creativecommons.org/licenses/by/3.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Research Service Data Data capture Management Management Sciences and Quantitative Methods Marketing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Research
Service
Data
Data capture
Management
Management Sciences and Quantitative Methods
Marketing
spellingShingle Research
Service
Data
Data capture
Management
Management Sciences and Quantitative Methods
Marketing
BENOIT, Sabine
KLOSE, Sonja
WIRTZ, Jochen
ANDREASSEN, Tor Wallin
KEININGHAS, Timothy L.
Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources
description Purpose: Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing respondent participation and escalating costs of data collection while at the same time seeking to increase the managerial relevance of their research. The purpose of this paper is to provide a framework on how, managers and academics can collaborate better to leverage each other's resources. Design/methodology/approach: This research synthesizes the academic and the managerial literature on the realities and priorities of practitioners and academics with regard to data. Based on the literature, reflections from the world's leading service research centers, and the authors' own experiences, the authors develop recommendations on how to collaborate in research. Findings: Four dimensions of different data realities and priorities were identified: research problem, research resources, research process and research outcome. In total, 26 recommendations are presented that aim to equip academics to leverage the potential of corporate data for research purposes and to help managers to leverage research results for their business. Research limitations/implications: This paper argues that both practitioners and academics have a lot to gain from collaborating by exchanging corporate data for scientific approaches and insights. However, the gap between different realities and priorities needs to be bridged when doing so. The paper first identifies data realities and priorities and then develops recommendations on how to best collaborate given these differences. Practical implications: This research has the potential to contribute to managerial practice by informing academics on how to better collaborate with the managerial world and thereby facilitate collaboration and the dissemination of academic research for the benefit of both parties. Originality/value Whereas the previous literature has primarily examined practitioner-academic collaboration in general, this study is the first to focus specifically on the aspects related to sharing corporate data and to elaborate on academic and corporate objectives with regard to data and insights.
format text
author BENOIT, Sabine
KLOSE, Sonja
WIRTZ, Jochen
ANDREASSEN, Tor Wallin
KEININGHAS, Timothy L.
author_facet BENOIT, Sabine
KLOSE, Sonja
WIRTZ, Jochen
ANDREASSEN, Tor Wallin
KEININGHAS, Timothy L.
author_sort BENOIT, Sabine
title Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources
title_short Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources
title_full Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources
title_fullStr Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources
title_full_unstemmed Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources
title_sort bridging the data divide between practitioners and academics: approaches to collaborating better to leverage each other's resources
publisher Institutional Knowledge at Singapore Management University
publishDate 2019
url https://ink.library.smu.edu.sg/lkcsb_research/7574
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8573/viewcontent/BridgeGap_Resources_av_cc_by_nc.pdf
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