The threat of MediaCorp to MediaWorks

This project explores the competition between MediaCorp Tv and MediaWorks. This project studies the types of programmes preferred by viewers and work out a Tv schedule for MediaWorks; both channel U and Channel i (formally known as Tv Works).

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Bibliographic Details
Main Authors: Boo, Rosalind Gek Peng, Lau, Jye Yu
Other Authors: Teo, Jack Cheng Chuah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8478
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Institution: Nanyang Technological University
Description
Summary:This project explores the competition between MediaCorp Tv and MediaWorks. This project studies the types of programmes preferred by viewers and work out a Tv schedule for MediaWorks; both channel U and Channel i (formally known as Tv Works).