From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem

From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem

Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen a...

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Bibliographic Details
Main Authors: GENG, Xuesong, CHIN, Andrew, LIM, Thomas
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Data-Driven Decision-Making
Digital Transformation
Digital Media
Innovation
Customer Needs
Customer-Centricity
Communication Technology and New Media
Strategic Management Policy
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/430
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0013%20%5BMediacorp%5D/SMU-22-0013%20%5BMediacorp%5D.pdf?CT=1664847998896&OR=ItemsView
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/430
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0013%20%5BMediacorp%5D/SMU-22-0013%20%5BMediacorp%5D.pdf?CT=1664847998896&OR=ItemsView

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