From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem
Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen a...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/430 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0013%20%5BMediacorp%5D/SMU-22-0013%20%5BMediacorp%5D.pdf?CT=1664847998896&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |
