From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem

Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen a...

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Main Authors: GENG, Xuesong, CHIN, Andrew, LIM, Thomas
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
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Online Access:https://ink.library.smu.edu.sg/cases_coll_all/430
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0013%20%5BMediacorp%5D/SMU-22-0013%20%5BMediacorp%5D.pdf?CT=1664847998896&OR=ItemsView
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Institution: Singapore Management University
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spelling sg-smu-ink.cases_coll_all-14282023-11-23T09:29:19Z From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem GENG, Xuesong CHIN, Andrew LIM, Thomas Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen a steady increase in its digital revenue for the past several years. What have been the success factors for Mediacorp that enabled it to pull off this digital evolution? And what will be the new challenges it faces as it writes its next chapter? The case captures the decisions behind Mediacorp’s journey from a traditional media company to a transmedia company that integrates both traditional and digital business models. It first briefly reviews the history of Mediacorp as Singapore’s dominant broadcaster, as well as the challenges brought about by digital platforms like YouTube and Facebook about a decade ago. Next, the case charts Mediacorp’s evolution when it tried to adjust to the new digital environment. The final part of the case delves into how Mediacorp would scale up its 3P (Platform, IPs, and Personalities) and transmedia models to reinforce its competitive advantage and carry on the evolution momentum. The case provides material for readers to reflect on Mediacorp’s core, as well as its strengths and weaknesses. It then stimulates a discussion of the new challenges lying ahead, and how Mediacorp can get itself prepared to go from strength to strength. Students will learn about strategic change and digital transformation strategies in the media industry. They will analyse the industry’s strategic challenges; evaluate differences in business models between traditional and digital media, and the effectiveness of Mediacorp’s digital transformation strategies; examine the organisational factors influencing digital transformation; explore the strengths and weaknesses of Mediacorp's core business; and recommend ways to create competitive advantage. 2022-10-01T07:00:00Z text https://ink.library.smu.edu.sg/cases_coll_all/430 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0013%20%5BMediacorp%5D/SMU-22-0013%20%5BMediacorp%5D.pdf?CT=1664847998896&OR=ItemsView Case Collection eng Institutional Knowledge at Singapore Management University Data-Driven Decision-Making Digital Transformation Digital Media Innovation Customer Needs Customer-Centricity Communication Technology and New Media Strategic Management Policy Technology and Innovation
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Data-Driven Decision-Making
Digital Transformation
Digital Media
Innovation
Customer Needs
Customer-Centricity
Communication Technology and New Media
Strategic Management Policy
Technology and Innovation
spellingShingle Data-Driven Decision-Making
Digital Transformation
Digital Media
Innovation
Customer Needs
Customer-Centricity
Communication Technology and New Media
Strategic Management Policy
Technology and Innovation
GENG, Xuesong
CHIN, Andrew
LIM, Thomas
From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem
description Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen a steady increase in its digital revenue for the past several years. What have been the success factors for Mediacorp that enabled it to pull off this digital evolution? And what will be the new challenges it faces as it writes its next chapter? The case captures the decisions behind Mediacorp’s journey from a traditional media company to a transmedia company that integrates both traditional and digital business models. It first briefly reviews the history of Mediacorp as Singapore’s dominant broadcaster, as well as the challenges brought about by digital platforms like YouTube and Facebook about a decade ago. Next, the case charts Mediacorp’s evolution when it tried to adjust to the new digital environment. The final part of the case delves into how Mediacorp would scale up its 3P (Platform, IPs, and Personalities) and transmedia models to reinforce its competitive advantage and carry on the evolution momentum. The case provides material for readers to reflect on Mediacorp’s core, as well as its strengths and weaknesses. It then stimulates a discussion of the new challenges lying ahead, and how Mediacorp can get itself prepared to go from strength to strength. Students will learn about strategic change and digital transformation strategies in the media industry. They will analyse the industry’s strategic challenges; evaluate differences in business models between traditional and digital media, and the effectiveness of Mediacorp’s digital transformation strategies; examine the organisational factors influencing digital transformation; explore the strengths and weaknesses of Mediacorp's core business; and recommend ways to create competitive advantage.
format text
author GENG, Xuesong
CHIN, Andrew
LIM, Thomas
author_facet GENG, Xuesong
CHIN, Andrew
LIM, Thomas
author_sort GENG, Xuesong
title From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem
title_short From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem
title_full From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem
title_fullStr From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem
title_full_unstemmed From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem
title_sort from broadcaster to national media network: tracing mediacorp’s evolution to a transmedia ecosystem
publisher Institutional Knowledge at Singapore Management University
publishDate 2022
url https://ink.library.smu.edu.sg/cases_coll_all/430
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0013%20%5BMediacorp%5D/SMU-22-0013%20%5BMediacorp%5D.pdf?CT=1664847998896&OR=ItemsView
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