4 lessons in digital transformation from the lucrative K-pop industry

K-pop is set to become one of the most lucrative industries in the world thanks to digital transformation, and this provides important insights and lessons for businesses more broadly, says UNSW Business School's Felix Tan

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Online Access:https://ink.library.smu.edu.sg/pers/549
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1544&context=pers
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Institution: Singapore Management University
Language: English